Samantha Stratton
American Unversity '14
American University '14
Work experience
Conducted media outreach, research, events and managing social media platforms. Projects included media pitches to Louisville newspapers, activity planning for events, social media content creation, and article research and writing for member magazine.
The Speed Art Museum (Louisville, KY), PR & Marketing Intern
​May 2013 - August 2013
Involvement
Washington Women in PR
Jewish Women International
Skills
Final Cut Pro
Photoshop
Adobe Illustrator
Excel
Vocus
Cision
2010 - present
2010 - present
MXM Social (Arlington, VA), Engagement Practice Intern
June 2012 - August 2012
Provided engagement practice with digital public relations, social media research and administrative tasks. Clients included major television networks as well as a global skincare company. Projects included compiling weekly analytics reports for clients, contributing to strategy brainstorms, and organizing and executing blogger incentive packages.
Performed research and strategy for the communications and media firm that benefits organizations working toward a more peaceful world. Projects included writing political Op-Eds for publications like The Hill, organizing media outreach with databases like Vocus, and conducting research on key government players.
ReThink Media (Washington, DC), Journalism and Media Intern
January 2012 - May 2012
Spring 2013
Relevant Courses: International Relations in the EU, Spain: A Long Walk to Equality, Politics, Economy, and Society of Spain
Note: All courses taken entirely in Spanish.
3.60 GPA | Dean's List
Program Track: Spanish and Public Communication
Relevant Courses: Communication & Society, Introduction to Graphic Design, Principles of Photography, Internet Advocacy Communication, Public Relations Writing, Public Communication Research, Brand You 2.0
American University Abroad - Madrid, Spain
American University '14
​B.A. Foreign Language and Communication Media
Education
Languages
Native Language: English
Fluent in Spanish
Beginner French
The Voice-Tribune (Louisville, KY), Contributing Writer/Blogger
May 2011 - December 2011
Published more than 20 articles for the weekly lifestyle newspaper, created and maintained a blog based on personal college experience, and assisted production staff in social media and website management.
DBC PR+New Media (Washington, DC), Public Relations Intern
September 2013 - December 2013
Garnered experience and interest in consumer brand public relations at the boutique PR firm in Georgetown. Projects included research, studio work, media lists and tracking documents for a national hardware store, a global liquor company and a large gourmet gifts company.
Responsible for daily media monitoring and reports, media analysis, event preparation and content development for clients in the realm of cyber security issues, cloud computing, patent laws, wearable technology and unmanned aerial vehicles. Projects include compiling executive briefing books, writing press releases, initiating actionable item lists from client meetings and pitching media and analysts for clients.
Splits time with the DC Business Development team, initiating and editing new business proposals, coordinating with DC Creative on design and deliverables and organizing internal new business initiatives.
Edelman (Washington, DC), Technology Practice Intern
January 2014 - July 2014
Edelman (Washington, DC), Assistant Account Executive, Energy
August 2014 - Present
Samantha works with clients on a number of energy policy issues, including renewable energy mandates and permitting regulations. Samantha's role predominantly revolves around media relations and her responsibilities include media pitching, writing op-eds and letters to the editor, and organizing press calls and events. Her work also includes influencer outreach and engagement, media monitoring and project management.